Dishwashing Capsules: The New Trend and Golden Track in Dishwasher Consumables

Driven by the upgrading of global home appliance consumption and changing lifestyles, dishwashers are gradually shifting from being a “high-end appliance” to a “household necessity.” In developed countries such as Europe and the United States, dishwasher penetration has reached around 70%, while in China, household penetration remains at just 2–3%, leaving huge market potential. Alongside the growth of the dishwasher market, the supporting consumables market is also experiencing rapid expansion, with dishwashing capsules emerging as the most promising star product.

As the “ultimate solution” among dishwasher consumables, dishwashing capsules, with their convenience, multi-functionality, and eco-friendly features, have quickly won consumer favor. They have also become an important choice for B-end customers (OEM/ODM manufacturers and brand owners) to capture new growth opportunities.

1. Rapid Development of Dishwashers and the Upgrade of Consumables

In recent years, Chinese consumers’ lifestyles have continued to evolve. The rise of the “lazy economy” and the popularity of health-oriented appliances have fueled the rapid development of the dishwasher industry. In 2022, China’s dishwasher market reached 11.222 billion RMB, growing 2.9% year-on-year, with export volume exceeding 6 million units—demonstrating strong market vitality.

The spread of dishwashers not only boosts appliance sales but also drives the iterative upgrade of consumables. Traditional consumables such as dishwashing powder, liquid, and rinse aid—though inexpensive—come with drawbacks like inconvenient dosing, incomplete dissolution, and limited cleaning effects. As consumers pursue greater convenience and efficiency, dishwashing tablets have gradually replaced powders, further paving the way for high-performance, better-experience dishwashing capsules.

2. Advantages of Dishwashing Capsules

Multi-effect integration
Dishwashing capsules combine the functions of powder, softening salt, rinse aid, and machine cleaner into a single capsule. The powder chamber, enriched with bio-enzymes, powerfully breaks down grease and stubborn stains, while the liquid chamber handles shining, drying, and machine care. Consumers no longer need to add auxiliary agents, greatly improving the user experience.

Convenient and efficient
Encased in a water-soluble film, capsules dissolve instantly upon contact with water. No cutting or measuring is required—simply place in the dishwasher. Compared with powders and liquids, they eliminate cumbersome steps and perfectly suit modern households’ demand for convenience.

Powerful cleaning
Capable of removing heavy grease, tea stains, coffee stains, and more, while also inhibiting bacteria, preventing scale buildup, and keeping dishes sparkling clean without harmful residue.

Green and eco-friendly
Capsules use biodegradable water-soluble films and natural enzymes, aligning with global sustainability trends. They are safe, non-toxic, and environmentally friendly.

3. Foshan Jingliang Daily Chemical Co., Ltd.’s Strategy and Empowerment

As a professional enterprise deeply engaged in daily chemical cleaning products, Foshan Jingliang Daily Chemical Co., Ltd. has long recognized the trend of dishwasher consumables upgrading and has established a complete R&D and manufacturing system for dishwashing capsules.

R&D-driven formula innovation
Jingliang’s professional R&D team develops customized capsule solutions tailored to client needs, such as:

Heavy-oil formulas for Chinese cooking habits;

Quick-dissolve formulas for rapid wash cycles with no residue;

All-in-one formulas combining cleaning, shining, and machine care.

Mature production technology
The company has introduced advanced automated production lines capable of multi-chamber filling (powder + liquid) and precise PVA film encapsulation, ensuring consistency in dissolution, stability, and appearance—fully supporting large-scale production.

End-to-end service support
Jingliang is not just a manufacturer but also a partner. The company offers clients full-chain services, from formula development and packaging design to international certification, helping them quickly enter the market while reducing R&D and trial-and-error costs.

International standards and sustainability
All products comply with major global environmental and safety standards (EU, US, etc.), giving clients a strong foundation to expand into cross-border e-commerce and overseas markets.

4. Value and Opportunities for B-end Customers

For B-end clients, dishwashing capsules are not just another product—they represent a golden opportunity to capture market share:

Lower R&D and trial costs: Jingliang’s mature technology platform and formula optimization shorten development cycles by 30–50%.

Enhanced differentiation: Customizable fragrance, antibacterial agents, and quick-dissolve features help clients build strong, unique selling points.

Brand premium and image upgrade: Capsules are already positioned as mid-to-high-end products in Europe and the US, and domestic consumers are gradually embracing premiumization, helping clients elevate their brand image.

Adaptability to emerging sales channels: Lightweight and portable, capsules are ideal for cross-border e-commerce, subscription models, and travel packs.

5. Conclusion

Dishwashing capsules are not only the upgraded iteration of dishwasher consumables but also the future trend of household cleaning. For B-end clients, seizing this track means gaining a first-mover advantage amid the rising tide of dishwasher adoption.

Foshan Jingliang Daily Chemical Co., Ltd. will continue to leverage its strengths in innovative R&D, intelligent manufacturing, and full-process services, working hand in hand with partners to drive the large-scale and premium development of dishwashing capsules—ushering in a new chapter for dishwasher consumables.