A promising future | Shanghai International Toiletries Exhibition concluded successfully

On August 06, the three-day Shanghai International Toiletries Exhibition came to a perfect conclusion. With the popularization of advanced consumer demand, "washing and care" has gradually become popular. The washing and care industry is in urgent need of real changes. The economy of the washing and care industry has ushered in a new spring, and major exhibitions have also become an industry A much-anticipated important event. At this year's Shanghai PCE exhibition, major cleaning and care companies and cleaning professionals rushed to it to jointly launch this audio-visual feast for the cleaning and care industry.

Heal the fatigue of life with aroma

We are committed to empowering fragrances and highlighting brand differentiation through scientific research and development. The secret of Jingliang Daily Chemical is to capture the "Generation Z" consumer group's pursuit of exquisite life, and use quality and experience to solve their pain points in daily use scenarios. Jingliang Daily Chemical works hand in hand with manufacturers of natural high-quality raw materials. Based on the natural ingredients and environmental protection performance of fragrance toiletries, microcapsule technology is added to laundry beads to integrate fragrance into toiletries and improve the long-lasting fragrance of the products. and comfort, thereby improving product quality and recognition, cultivating consumer product loyalty, and further enhancing the differentiated competitive advantages of products.

Today, the competition in the laundry beads industry has gone through five stages.

The first stage: market introduction period When laundry beads first entered the market, consumers were not familiar with them. Various brands have begun to launch their own laundry beads products, and introduce the advantages and usage of the products through advertising and publicity. At this stage, consumers have low awareness of laundry beads and their market share is relatively small.

The second stage: Brand competition period As consumers' awareness of laundry beads gradually increases, more competing brands begin to appear in the market. These brands attract consumers by providing more categories and different functions, such as increasing the types of laundry beads, such as deep cleansing, stain removal, softening, etc. Brand competition begins to emerge, and consumers begin to have more choices.

The third stage: Price war period As the laundry beads market expands and competition intensifies, price competition among brands gradually escalates. Brands piece together the prices of laundry beads to entice consumers to choose their products. Low-price promotions and discounts have become common methods, and the price war between brands has gradually become fierce.

The fourth stage: quality competition period. The price war has given consumers higher expectations for the quality of laundry beads. At this time, the brand began to emphasize the quality and technological content of its products, and continuously launched more efficient, environmentally friendly, and safe laundry beads products. Quality competition has become a new focus in the market, and consumers are beginning to pay more attention to the formula, washing effect and clothing protection capabilities of laundry beads.

The fifth stage: Innovation and competition period. As the laundry beads market gradually becomes saturated, brands begin to seek innovation to stand out. Innovation is not only reflected in product functions, but also includes packaging design, user experience, marketing methods and other aspects. For example, launch smaller-dose laundry beads, increase fragrance options, and conduct joint brand cooperation, etc. Innovation has become the key to brand competition and a powerful tool to attract consumers.

Jingliang Daily Chemical, as China's leading enterprise in condensation products and a specialized enterprise, sells well in 156 countries and regions such as Europe, America, Japan, and Singapore. Every year, we improve our products according to the needs of customers and the market and in conjunction with industry trends. Update iteration. This time, the series exhibited by Jingliang Daily Chemicals at the Shanghai PCE exhibition include Vitality Girl Series, Green Natural Series, Blue Sports Series, Home Washing Series, Overseas Products Series, Clothing Fragrance Series and other categories; innovation is not only reflected in the products It is also reflected in the brand image and packaging design. Jingliang Daily Chemical displayed novel and unique brand image and packaging design at the exhibition, attracting consumers' attention and interest through visual and tactile innovation.

In these three days, Jingliang Daily Chemical returned home with a full harvest and a triumphant victory! Through close contact with exhibitors, customers deeply felt the unique charm of Jingliang Daily Chemical, and the brand awareness was widely spread at the Beauty Expo.